When you do approach companies
Posted by cnw | 22 Sep, 2008
? When you do approach companies, it is in their interest to work with you, as they also have the same target market. Ask them if there interested in sharing the cost with you, and having their logo featured with yours when you put up a banner advertising the event, as well as flyers given out running up to the event. Ring the companies up and ask them if they would like to join you to raise their profile and highlight there products in an interactive event to help build their brand further.
? You could also ask local companies to send an email to all their local customer contacts, generally all companies hold a database of contacts, which they could email, or you could possibly invite them to the event, by calling them.
? Does your company have a unique story, have you been through a nightmare getting here, can you feature a presentation that will relate to your companies aims? As I was launching an ethical fashion label, we give 25% of profits towards building an orphanage and supporting earthquake victims in Pakistan, in association with Kyds Foundation. I therefore invited Rafina Ashaq, the founder of Kyds Foundation to come along and show a BBC documentary that had been recorded in Pakistan, as well as inviting women from the social-enterprise sector to speak about how companies can give something back. So you can invite speakers that may be relative to your company and really create an event covering a broad range of topics, and pitch it as an entrepreneur-networking-pampering ladies event, this way you will reach out to more people and have a better turn out.
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